The future luxuries

The future luxury is saying goodbye to the unnecessaries, but chasing necessaries. The origin of “luxury”: Middle English luxurie; lust, from Old French; from Latin, luxuria, or excess. The word luxury denotes something desirable that is not a necessity. The new luxury concept is you aren’t possessing unnecessary items, but making a different use of valuable resources. You buy farm raised chicken instead of factory raised birds. You eat potatoes still, but only the small potatoes from northern France, not Idaho.

The future luxuries are no longer high speed cars, golden watches, dozens of Champagne or perfume bottles, but a peaceful space, clean water, or fresh air. Time is also becoming a more and more expensive luxury. Enough sleep time becomes a new status identity in business circles. The group of people, who are spending on the future luxuries, must have time to do what they want, and be able to decide how much, when, and where to do.